Hey I'm Dom, a London-based Product Designer balancing strategy and craft on digital experiences
from end-to-end.

I've designed products that have rich-data environments, AI features, motion-rich interfaces and built scalable design systems. My experience includes working with early-stage startups, Neo banks, SaaS, big consultancies, agencies and also high-profile clients on freelance projects.
Over a decade of experience working with global brands

Work History

DoorDash | Senior Product
Designer | Jan 2026 - Present
Designing merchant-facing tools and platform integrations, with a focus on system transitions, error handling, and operational continuity. Shaping flows that account for multiple failure states and edge cases, and collaborating closely with product and engineering to deliver clear, resilient experiences for complex technical scenarios.
Planes Studio | Senior Product
Designer | Oct 2025 - Dec 2025
Discovery and concept work for a UK challenger bank, shaping earlydirections for the Home, Savings and Borrowing experiences.
  • Mapped customer mental models to understand how people organise and think about their money
  • Defined core financial objects and contributed to the early object model
  • Explored multiple IA concepts to structure everyday money, savings andborrowing
  • Interviewed customers to validate behaviours and uncover expectations
  • Shaped the information architecture across key journeys and states
  • Created journeys, diagrams and structured artefacts for product and research alignment
  • Consolidated insights into clear problem spaces to guide decision-making
  • Documented thinking and presented design rationale in internal playbacksessions
EandoX | Lead Product
Designer | Jan 2025 - Aug 2025
Swedish climate tech startup (Part of CarbonzeroAB) - Acquired by BIMobject
Led product design from concept to launch; sole designer on core team.
  • Designed the EandoX software platform and their marketing website
  • Developed the visual identity and art direction around the brand
  • Developed from scratch and maintained a scalable design system using theatomic design methodology
  • Created UI animations and marketing videos using Rive App
  • Worked with AI tools such as Cursor, V0 and Lovable in order to create prototypes
  • Shipped React components using Cursor, Figma MCP, Mantine V7 and Storybook
  • Designed and updated the platform according to user testing sessions findingsand research
  • Owned the full design process
  • Created custom iconography, illustration and marketing assets
  • Collaborated directly with the stakeholders, developers and the marketing team
lessstudio | Senior Product Designer | Oct 2023 - Jul 2025
Swedish Design Studio
  • Collaborated on multiple client projects (Fox Entertainment, Gordon Ramsay,Mærsk)
  • Delivered design pitches, implemented page updates, enhanced the design system and crafted motion design solutions
Prodikt | Senior Product Designer | Oct 2023 - Mar 2024
Software for construction environmental life cycle analysis (Part of CarbonzeroAB) - Acquired by BIMobject
A construction sector sustainability platform that helps users reach their sustainability goals with ease.
  • Reimagined Prodikt 2.0 UX/UI design
  • Developed and maintained the design system
  • Worked closely with the developers
  • Created UI animations in Principle
  • Built 3D visualisation tools for sustainability reporting
PwC | Senior Visual Product Designer | Aug 2021 - Apr 2023
Multinational professional services consultancy
Working on an internal cloud-based platform (PwC Junction) which aims to support the build of the deals reports and allows collaboration in real time between the client and the practitioners.
  • Part of a large team I helped design the Junction software platform using Sketch and later on migrated everything to Figma
  • Made sure the design follows WCAG 2.1 standards
  • Designed prototypes for user testing
R/GA | Senior UI Designer | Apr 2021 - Jul 2021
Design agency
    Designed an iOS banking app for Akbank, one of the largest banks in Turkey.
    • Designed the new UI look
    • Prototyped and tested motion design flows with UX team
    • Market research of both direct and indirect competitors in the banking space.
    Sage | Senior UI Designer | Sep 2020 - Apr 2021
    PwC | Senior UI Designer | Jan 2020 - Aug 2020
    Selfridges | Senior UI Designer | Nov 2019 - Dec 2019
    Tribal Worldwide | Senior UI Designer | Aug 2017 - Apr 2019
    Possible | Senior UI Designer | Apr 2017 - May 2017
    Printoteca | Designer | Nov 2015 - May 2016
    Aitor Throup | Designer | Sep 2015 - Oct 2015
    Porc a Porter | Designer | Jan 2015 - May 2015

    Tools

    My everyday toolkit as a Product Designer.